Recently, CNBC online published an article that posed a provocative question:
According to CNBC, there are 11 predictions related to the question above, woven together from top industry sources, CMOs, tech magnates and web enthusiasts alike. But while many of these crystal ball hypotheses are intriguing, isn’t the real question about whether or not these predictions becoming our next reality is contingent upon the advancement of technology on the whole? It’s the old chicken versus egg argument, coming back to haunt us, it seems…
Regardless, it is interesting to take a look at a few of these predictions which CNBC has highlighted in relation to this age-old conundrum:
1. Redefining the “eyewitness”
In 2039, breaking news will be ignited by those spectators on the ground floor, en masse, using smartphones, GoPros or other video technology that will allow us to create one seamless video from all angles. In essence, watching this compilation will give the average viewer the perspective of actually BEING THERE, in real time. Gone are the days of the traditional news anchor and here to stay is a new era where the innocent bystander, active protester and self-proclaimed spy will be creating our stories.
This isn’t that hard to fathom, as the wearables market is the latest tech craze to hit the mainstream. As people continue to seek ways to heighten the human experience, these devices will take center stage and push our ingenuity to the limits.
2. Social Media Expert = Typewriter Repairman
Today, the buzz inside company walls is all about WHO can manage social media accounts, create SME plans and govern the incoming data, both qualitative and quantitative. But, in 2039, children will be looking up words like “tweet” on brain augmentation devices while their grandparents (the social media ‘experts’ of yesteryear) will be looking back nostalgically about how they were once at the forefront of technology at the office while their bosses sagged behind the times or became crazed at the thought of misunderstanding social media platforms & capabilities, according to Gregory Galant, the founder of the Shorty Awards.
Comparing social media aficionado of today with the typewriter repairmen of yesterday isn’t too far of a stretch either. As the devices we use become more and more sophisticated and highly customized, there’s really no telling how far our ability to virtually interact with each other as humans can go. By their very nature, companies on the whole are always a step behind in their adoption of new technology compared to the individual user. Because collective behavior is harder to change than one person’s, technology will continue to first show its true potential on a personal basis.
3. Size really WON’T matter.
Mobile tech is at the heart of this predication. Now that we have become used to traveling with all the information in the universe at our fingertips, we will see an explosion of voice-commanded platforms and holygraphic displays, which will render the argument over the benefits of one more inch on your iPhone’s screen obsolete.
Here, technology makes the first move. As long as mobile tech gives us the ability to do exactly what we do now, most people are happy with smartphone tech and the way it assists their daily lives. BUT, when the “what ifs” are applied to this technology, things change. If the handheld devices can morph into completely different items that promote our loyalty to the online world even further, personal behavior will swiftly follow suit in new and exciting ways.
4. Hyper-personalized content will become the norm.
We’ve heard about the excitement (and anxiety) generated in the mainstream by the advent of predictive analytics. But most industry experts feel that this is only the beginning. In 2039, predictive analytics will make it possible for each individual user to access data that is hyper-personalized to them. Not only will the quality of the data they retrieve be exceptionally on-target and befitting to their unique needs, wants and desires, but the amount of that kind of specialized data will be universal and extreme in quantity.
While analytic technology is advancing all the time, software engineers and data firms specializing in cyber security are also in the throws of innovation and development, out of necessity. Before we begin to see hyper-personalized experiences take shape online as individuals, ancillary technology that keeps us safe and guards our identities, privacy, and personal data must occur first. Psychologically, consumers take action out of the intrinsic need to protect themselves everyday, and this will not be changing any time soon. The key will be to keep privacy discussions at the heart of analytics advancements if 2039 is to be an age that values the user’s humanity as much as it does their data and marketable stats.